Sales superstars have a high level of commitment. Commitment is doing the things we know we need to do regardless of how it makes us feel. Sales superstars are dedicated to becoming a great sales person.
Their commitment comes in many forms. They are committed to themselves to be the best. They are committed to their co-workers and boss to exceed what is expected of them. They are committed to helping the company grow. They are committed to providing for their family. This deep commitment on many levels means that sales superstars are willing to make any and all the sacrifices necessary to achieve their goal of being the best.
High levels of commitment ensure that the sales superstar won’t accept mediocrity. They invest time and energy into improving their craft. Many sales people will accept being the middle of the road. They are interested in “making a living”, not in being exceptional. They tell themselves, “I’m not the best but at least I’m better than the poor performers.” This is a dangerous mentality. Often the poor performers are former middle of the road performers that perceive themselves the same way by making excuses for poor performance. As we all know poor performers don't stick around long.
Median performers often display an at-leaster mentality where they reassure themselves that at least they aren't the worst but don't make a commitment to rise to the ranks of top performance. At-leasting is often rooted in a lack of commitment. They are only committed to getting by, not in being a high performer.
Don’t be an at-leaster. Commit to being a great sales person. Commit to exceed expectations. Commit to being the best in your profession and your field. If we strive to be the best, we are already a step ahead of all the at-leasters out there. When we have a high level of commitment, we aren’t easily swayed from a high level performance. When we make a commitment to excel most times we will.