The Newest Sandler Books
Industry leaders sharing best-of-best secrets with you.
Why features and benefits selling doesn't work
Why People Buy
Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you. Why People Buy uncovers what really drives sales. It's an accessible, one-volume summary of proven tools and best practices for successfully completing the Sandler Selling System's all-important Pain Step.
ask the right questions
Asking Questions the Sandler Way
Antonio Garrido's breakthrough book for salespeople, Asking Questions the Sandler Way, shows how to get both buyer and seller to the right solution, faster, more efficiently, and with less stress — by asking the right questions, in the right way, at the right time, for the right reason.
Eight Essential Elements
The Contrarian Salesperson
Based on the field-tested principles of the Sandler Selling System, The Contrarian Salesperson by Sandler trainer Jody Williamson gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: “Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!”
managing vs. coaching
Do you know the difference?
A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Coach's Playbook: Breaking the Performance Code by Sandler trainer Bill Bartlett answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.
From a complex sales cycle to a successful finish
Sandler Enterprise Selling, published by McGraw Hill
Competitively pursuing large, complex accounts with multiple constituencies and decision makers is a huge challenge for sales professionals. This latest Sandler book provides a practical six-stage approach for winning business with profitable enterprise clients, serving them effectively, and expanding the relationship over time.
Ground-breaking LinkedIn-Sandler book
LinkedIn The Sandler Way
Sandler and LinkedIn—the world's largest sales training organization and the world's largest networking organization—have released our first joint book publication.
LinkedIn The Sandler Way, 25 Secrets that Show Salespeople How to Leverage the World's Largest Professional Network is a must-have book for any professional salesperson.