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Do you feel uncomfortable in networking situations because you don’t know what to say? Or are you frustrated watching people’s eyes glaze over when you tell them what you do? These are common issues that sales people encounter at networking events. What if you had a plan for what you said at networking events to help you land the appointment? Below are the crucial elements of a 30-second commercial for effective networking.


You need to begin your 30-second commercial with the basics. The basics are:
1. Your name
2. The name of your company
3. What type of work you do


Next, you should begin with sharing who you work with. It is important to let the person you are talking to know the types of people/companies you deal with. Ideally you will craft your commercial to indicate that you work with people/companies just like the person you are speaking to. For example, if you are talking to an accountant you will say, “I do a lot of work with accountants, financial planners, financial service professionals...”


The next and most important element of your networking 30-second commercial is to let the person you are speaking to know the types of problems you solve. This is what they can identify with the most. What you want to describe here are the three most universal problems that your clients and prospects have that you solve for them. This enables you to cast a wide enough net in order for you to generate as much interest as possible.

These are the crucial elements of a 30-second commercial that when delivered effectively will help you generate more leads from your networking efforts.


Put these tips into practice! Join us for an upcoming networking event: Networking with a Twist.

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